How Tala by Kyla Shook Up the Local Jewelry Market with Diffusion of Innovations Theory
From where I live in the Philippines, there's a local brand name Tala by Kyla, owned by a 23- year-old woman named Kyla Cañete. She started her brand from scratch and now earns 8 figures a month. Let us discover how her brand has taken on the local market and never looked back. Looking back to ‘Tala by Kyla’s’ history, it is a local jewelry brand in the Philippines that started last 2018. It was her love for accessories that drive her passion into creating her own empire. She makes very beautiful jewelries with high quality materials at a very affordable price. Her target audience are the Gen-Z as she is a Gen-Z herself and specifically students and of course I am among them. It wasn’t on the year of 2023 when Tala by Kyla skyrocket the local market and was featured in various news like GMA, NYLON Manila, Lifestyle, and many other more. But how did this brand rose up to market and became a trend that every business owner wants to copy it? Even before, there were alread...